How to Bring the Human Aspect into Digital Innovation
Digital innovation is an integral part of any business and organization to keep up with society’s development and solve current issues. However, a common obstacle when innovating digitally is to integrate the human aspect into the product. Simultaneously, organizations are becoming more skilled at gathering and utilizing data in the product development phase. The question, therefore, arises on how businesses and organizations can take on digital innovation that is centered around data and humans?
If you ask Railway, an Oslo based company, and innovation studio, it is done by combining their agility and uncompromising culture with established organizations’ experience and muscle power. The speakers, Jørgen Kvalsvik and Andreas Rau are responsible for research and concepts at Railway. Together they have been involved in the conception of every Railway product created: from industry-altering startups like Spoton.no, Flyt, and Orbit to large customer-oriented transformations like the new digital strategy for Telenor and the move from fuel to mobility for Circle K.